Incendiary reflection aims to create computer-generated emotion by letting people recognize pseudo-generated facial expressions as changes to their own facial expressions. In the field of cognitive science, some researchers argue that recognition of changes within bodily responses unconsciously evokes an emotion. William James best expressed this phenomenon: “We don’t laugh because we’re happy - we’re happy because we laugh.” Therefore, we believe it possible to establish a new technique for virtually evoking an emotion by generating an artificial stimulus to which a body reacts. From there, the user might recognize this process as changes to his/her own bodily reactions. Furthermore, we tested that this type of feedback could change emotional states; not only positive affect and negative affect but also preference decision.
