Digital content has flourished alongside advancements in computer technology. In addition to furthering progress in the game and anime industries, advances in digital content have provided new avenues for artistic expression and given birth to new culture. Furthermore, related technologies such as computer graphics and virtual technology have not just helped to further the growth of the digital content industry, but have also been utilized in a wide-range of fields such as medicine and biotech.

DIGITAL CONTENT EXPO is an international event intended to shape the future of this industry five or ten years into the future as well as promote the exchange of the latest information between participating researchers, creators and businesspeople active in this field.

Concept

-Building a bridge for digital innovation

While the stars of the show at most sales promotion expos and trade fairs are the new products on display at each festive exhibition booth, at DIGITAL CONTENT EXPO the spotlight is focused on prototype systems and technology so new that it is still in the R&D stage, far from being ready to be turned into a product. There are not a few pieces of technology which have been created in research laboratories and universities only to disappear off the face of the earth without ever being turned into a product. When a piece of technology fails to make it out of the product phase it is often said to have become trapped in the “valley of death.” Overcoming this valley requires that those residing on both sides have frequent exchanges and build a bridge to make crossing possible. DIGITAL CONTENT EXPO 2011 will bring together under one roof many of the cutting-edge technologies of the world. By thinking about the possibilities of technology from the perspectives of researchers, businesses and creators, and showing society the latest innovations, the Expo will work to build a bridge over the valley of death.

Programs

-Official Programs

	METI has created a “Strategic Technology Roadmap (STR) - Content-related Field,” a roadmap which shows the elements thought necessary to create new industries and value through the utilization of digital content. Focused on the suggestions of this roadmap, ConTEX will feature demonstrations and seminars on the content technology of the future and the latest research and cutting-edge products which will make this technology a reality.
	ASIAGRAPH is a general event which puts on display the superior and unique digital content born out of a combination of science and art against the background of the diverse cultures of Asia.
	International 3D Fair 2011 in Tokyo aims to realize a rich lifestyle and the creation of new industries and culture using 3D content. The Fair will exhibit the various methods of how this might happen and each method’s possibilities. The goal of International 3D Fair is to make it possible for anyone to see, understand and get involved in the present and future of 3D content.

-International Partner Programs

	Korea Creative Content Agency (KOCCA) will participate in this year's Digital Content EXPO with Korean content-related companies which have cutting-edge content technology.
	Futur　en　Seine "Futur en Seine" is a digital content festival held in Paris region. Futur en Seine 2011 was a huge success and 2012 will be held in June.
	2011 marks the third year that SIGGRAPH ASIA has been held. Hon Kong will host this year’s event, continuing on from Seoul last year. At the Expo, you can find out about the many attractions to see at SIGGRAPH ASIA 2011.
	Laval Virtual is the European meeting-place for Virtual and Augmented Reality, Real-Time 3D and Interactive techniques. During five days, this annual event gathers the International Community (scientists, professionals, students...) and General Public. Each year, over 12,000 people visit to Laval Virtual.

-Participating programs

	The Japan Committee of the International 3D Society (I3DS-J) http://www.i3ds.jp/　will hold the symposium and several seminors of 3D University in Japan at DIGITAL CONTENT EXPO 2011. At 3D university in Japan a qualified superior 3D content will be honored as the prize of Lumiere Japan of International 3D Award 2011.
ASIAGRAPH CG Art Gallery	ASIAGRAPH CG art gallery hoped that the superior writer of the Asian region interchanged across a country and held it as a place of the announcement of the work. The a variety of works group which gathered is displayed by Asian ten countries.

Overview

Event Name:

DIGITAL CONTENT EXPO 2011

Dates:

October 20, Thursday — 22, Saturday, 2011

Sites:

National Museum of Emerging Science and Innovation (Miraikan)
2-3-6 Aomi, Koto-ku, Tokyo, Japan
http://www.miraikan.jst.go.jp/en/

Organizers:

Ministry of Economy, Trade and Industry
Digital Content Association of Japan (DCAJ)